While the label was initially named Elysium Records, it was relaunched as BobbyBoy Records in partnership with Def Jam around two years later.
He announced the launch of his own record label in summer 2017, made to host a number of artists that he has close affiliations with. To date, he has released eight mixtapes, six studio albums, and an album that functions as a soundtrack to his first novel Supermarket (also the album's namesake). Since his first mixtape in 2010, he released at least one new project every single year up until 2020. Logic is well-known for his array of styles, working in different variants of hip-hop from boom bap to trap alongside R&B and indie music, and his distinctly strong work ethic. The subsequent trilogy of mixtapes named after this alter ego ( Young Sinatra, Undeniable, Welcome to Forever) not only raised his stature in the rap scene, growing a passionate fanbase dubbed the "RattPack" (both an homage to Sinatra's Rat Pack and its slight modification an acronym for "Real All the Time"), but the response to Welcome to Forever in particular helped get him signed to Def Jam, where his career continued.
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His first official release was the mixtape Young, Broke, & Infamous in 2010, which got him signed to the Visionary Music Group label and saw the birth of his musical alter ego Young Sinatra, inspired by Mac Miller and named after Frank Sinatra, his favorite singer. In the midst of his environment, Logic became interested in rap at the age of 13 through the films of Quentin Tarantino (as RZA produced the soundtrack to Kill Bill), and first gained recognition with the promo mixtape Psychological: Logic - The Mixtape in 2009, which allowed him to be the opener at Maryland shows for rappers including Pitbull, Ludacris, Method Man and Redman.
Due to inheriting most of his genes from her, he was also ostracized by his black peers for "appearing white", both of which led Logic to become conflicted about his identity. His father struggled heavily with cocaine, and his mother was not only addicted to alcohol but racially prejudiced despite being part of several interracial relationships.
Sir Robert Bryson Hall II note "Sir" is actually his first name, better known by his stage name Logic (born January 22, 1990) is an American rapper, singer-songwriter, producer and author from Gaithersburg, Maryland.īorn to an African-American father and Caucasian mother, and one of seven siblings and half-siblings, Logic's childhood was far from ideal.